Muletown
Trolley
Muletown Trolley is the primary public transit system in the city of Columbia, Tennessee and its surrounding areas. The city, with a long-standing nickname of "Muletown" for its prominence in the mule trade, is now seeking to expand and rebrand its public transit system to better service the rapidly-growing area.
Goals
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Improve website to allow easier trip planning and accessing critical information
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Improve website accessibility for old and disabled travelers
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Improve outdated, hard-to-read bus signs with clean, accessible, and useful signage
Method
Mules and buses have much in common. They are loyal, dependable beasts of burden that often fly under the radar of the public - but they both make the world go round. This rebranding aims to channel the hard-working spirit of the mule, represent the storied history found within Columbia, and show off that classic small-town southern hospitality!
Typefaces
Source Sans Pro
Colors
#44220E
#FFFFFF
#FFF4BF
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Bus stop sign
Designed to convey vital information
while being easy to read
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Website
