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NASHVILLE  SC 

Play Ball! 

Nashville SC is Tennessee's hottest soccer team!  Looking to expand their reach among the city, they've decided to rebrand both themselves and their mascot, Tempo the coyote.  Their primary aim is to appeal to the newest generation of soccer fans through the tough but lovable mascot and expand their merchandising revenue through an increased inventory of products appealing to a wider target range. 

Method

Who doesn't love dogs?  They're loyal, strong, and the perfect mix of friendly and fierce. Tempo the coyote is certainly no exception!  The main strategy is to create a series of versatile, flexible base graphics (01 and 02) that can be applied to a wide range of merchandise, advertisements, and social media posts. 

Main Colors 

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Gallery

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